Pride

Pride Car Audio was founded in 2013 in Kazan, Tatarstan Republic, Russia by a team of enthusiasts determined to create competition-grade SPL equipment without premium pricing. Every subwoofer is hand-assembled in Kazan using premium materials: ferrite and neodymium magnets, high-purity copper voice coils, carbon fiber cones, and Kevlar formers. Their S5 Series flagship handles 7,500W RMS with 5" voice coils. Cars running Pride equipment have won SPL competitions worldwide, with one S5-18 hitting 151.7dB. Despite Russian origins, Pride has expanded globally with distribution in the US, Canada, EU, UAE, Japan, and South Africa through pride.audio.