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Deaf Bonce is a premium car audio brand of Alphard Group, LLC, a Russian company founded in 1997 in Rostov-on-Don. The Deaf Bonce brand was launched in late 2013 and quickly dominated the SPL market with extreme high-performance subwoofers and amplifiers under the Apocalypse, Machete, Doomsday, and Hannibal series. From 2014-2018, Team Deaf Bonce set multiple world records at international DB Drag Racing competitions, including the absolute record in Russia and Europe at 181.8dB. Their equipment is designed for maximum sound pressure in SPL competition and professional car audio systems.